Paid and Organic Social Reach for Business Growth - Part 2

Transcript:

So A B testing. Yeah. Extremely, extremely, extremely important in a lot of things, right? Um, but certainly when it comes to running ads, whether it's on social media or search through Google and Bing, uh, or even on YouTube, right, A B testing is extremely important.

Who would like to explain what A B testing is at a high level? At a high level or like very low level, because I can do that. Like you've got one picture and you've got two pictures and you test which one resonates best. Yeah. Absolutely. With who you're sending it to and the one that's resonating best is the one that you always want to put in front for the rest of all time for that particular ad or piece of content or whatever.

I'm going to take a step further, but thank you. Please do. Um, you can, the A and B test, so not only the images is you can test fonts, headlines, captions, sounds. Like, any little intricate part of your picture or your video, you can change. It sounds like it could be A, B, C, D. Oh yes. Absolutely. L, M, N, O, P, Q, R, S, T, U, Z, W, F You don't have to do two, you can do many.

Yep. What if you run out of letters? That'll cost money. Then it becomes A, A, a b a...Read more